Episode No:104

Empowering Media Evolution: How AI and Podcasting are Shaping the Future of Content Creation

Arjun Sundararajan

Founder, CEO at Zync.ai

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Ep#104: Empowering Media Evolution: How
AI and Podcasting are Shaping the Future of Content Creation ft. Arjun Sundararajan (CEO & Co-founder, Zync AI)
Ep#104: Empowering Media Evolution: How AI and Podcasting are Shaping the Future of Content Creation ft. Arjun Sundararajan (CEO & Co-founder, Zync AI)
  • Ep#104: Empowering Media Evolution: How AI and Podcasting are Shaping the Future of Content Creation ft. Arjun Sundararajan (CEO & Co-founder, Zync AI)

Episode Summary

In this episode of the Hyperengage podcast, hosts Adil Saleh and Taylor Kenerson speak with Arjun Sundararajan, CEO and co-founder of Zync AI, discussing the evolution of companies into media entities through AI in 2024, the importance of authenticity in AI-generated content, and the growing role of podcasting in community building and marketing. They delve into the ease of content creation for various creators, the benefits of podcasting for startups, and the functionalities of Zync AI’s platform, which simplifies podcasting for businesses with features like a state-of-the-art recording studio and comprehensive post-show content management. The episode also covers Zync AI’s customer success strategies, onboarding processes, data management, and future plans for scaling and enhancing customer experiences.
Key Takeaways Time
The shift towards video content consumption and “every company becoming a media company” 2:54
Using podcasts and shows for branding, community building, marketing, etc. 5:00
The power but also pain points of running a podcast 8:35
Zinc AI’s end-to-end platform to make podcast and talk show creation easy 14:50
Importance of customer success and hands-on onboarding 16:26
Data driven vs. manual customer success processes 20:17

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Transcript

[00:00:03] Arjun Sundararajan on Automating Content Generation with Zync AI [00:00:03] Taylor Kenerson: Hello, everyone. Welcome to the Hyperengage podcast. My name is Taylor. I'm with my co host, Adil, and we have an amazing guest on today, Arjun. He is a multi time founder, and he is currently diving into a new venture for the past few years, Zync AI, which is a tool that automates the generation of multiplatform content. And I'm sure Arjun can speak way more on this topic than I, so we'll definitely dive into this in the episode. And thank you so much for joining us, Arjun. [00:00:33] Adil Saleh: Yeah, excited to be here. [00:00:35] Taylor Kenerson: Yay. [00:00:36] Arjun Sundararajan: Thanks for having me. [00:00:36] Every Company Will Be a Media Company with AI in 2024 [00:00:36] Taylor Kenerson: Now, I know you recently had a interesting take, and I definitely want you to dive into this. You recently put out a post saying, you guys have been saying this for a while, but every company is going to be a media company. You've been saying this for a while, but 2023 made a significant movement in this space, and with the power of AI, this is going to accelerate big time in 2024. I really want you to dive into this because I think this is a really key point, especially for emerging companies that are just starting out. So can you dive into what your perspective is on this shift here? [00:01:11] Arjun Sundararajan: Absolutely. Yeah, I think every company is going to be media companies probably was written like ten years or maybe even before that, where as social media came out and everybody realized the power of own media, how can I create my own content and then be able to distribute it? So I'm generating audience for my product over here. And I think one of the big challenges that's been for a while so far is how effective it was to produce content at scale and be able to do this. And so a few things shifted in 2023, of course, in that it's not just in 2023, but 2023 speaking, how much people consume video content is kind of skyrocketing. I mean, everybody knows now how much TikTok and Instagram reels and then LinkedIn is pushing a lot more video content as well as. So video content is the way that most people are consuming this and YouTube shots, and especially how much people are now going to YouTube instead of Google when they want any question answered. It also tells about this video content growth that's been happening. And then the other part, which is to do with how AI is kind of making it really easy for you to start repurposing this content and be able to take a specific piece of content and then be able to slice and dice it and create multiplatform content out of that has pretty much thrown a little bit of fuel into this fire of video content production and everything else as well. And so what we've seen is the third thing that was happening in this year is this whole idea of authentic content. Or when I put out content over here, I don't want to put content that's more like, hey, AI generated like something that someone has created. But people, when they're buying from people, they want to see who they're talking to, they want to follow a person or so. And so that authenticity of content comes from people going in front of camera, being themselves. And the great way that people are starting to do this is using these podcasts or talk shows, or video podcasts or talk show. We call it talk show for slightly different reasons, as a platform. And that part of it is really interesting because the talk show gives you various benefits that you cannot get from other when you create your own videos using AI or so what you can't get is this authenticity of when you show up in front of the camera and talk about it. So this all led to probably a few dozen major players, even like Bill Gates. And people like that started their own video podcasts and creating content out of that. And the number of people who launched podcasts has increased and businesses have started following as well. Like almost every business, there are certain industries where this is becoming more normal than not. But many other industries are slowly catching up. And so I almost think that 2023 started this and 2024 is going to only be more accelerated podcasts or video content production from these companies. [00:04:36] The Importance of Authenticity in AI-Generated Content [00:04:36] Taylor Kenerson: And I think you touched on a really key point in the authenticity realm. Now, so many people, they're afraid of this AI and this tech as like, it might take over something, but it really can allow more time for that creative work and for you to show up as your authentic self while everyone else is generating this AI content, which is great. AI content is great, and you should leverage those tools to help you make your processes more efficient and to help you get that time to spend on the creative work and to have these forum based conversations where it is an exchange of ideas. And it's not just like me sitting in front of a camera talking to ourself. And I think it's taking that multilayered approach where it's not just one way. You need to incorporate multiple elements in your marketing and content strategy to really set yourself apart, especially in the AI world that we're definitely going to see explode more in 2024. [00:05:34] Arjun Sundararajan: Exactly. Yeah. I think with AI generated content becoming so easy and so fast, I'm pretty sure, people's consumption and these search engines and YouTube's algorithms and LinkedIn algorithms will start deprioritizing automatically generated content in favor of authentic content. And I see at least, I don't know too much into the future as to what else is going to happen over here, but at least in the near future, this is definitely going to happen where people are going to have much more of a need for watching real people saying their real stories. [00:06:14] Adil Saleh: Cool. Love that. [00:06:15] Targeting and Penetrating the Content Creation Market [00:06:15] Adil Saleh: So thinking of products, software, subscription business products in the content marketing space, product market fit is something not too hard of a thing to achieve, as opposed to a lot of tools that are core developer tools, other AI, content writing tools. There's so much competition too. But you need to make sure that what kind of content writers you're targeting when it comes to content creation. It can be a content creator, a youtuber can be a podcaster, it can be a startup thinking of creating their own video show. It can be a team that can do their customer interviews using Zoom. As simple as use Zoom meetings just like we are doing, like we're using Zoom. We're not using any kind of live streaming platform we should have used in the last two years. But my point is, what's your view on targeting or penetrating in this segment where startup, these companies that think that it is just nice to have starting out these podcasting for their product, a lot of them are there already starting out their podcast, but it's something that they think it's nice to have, it's not must to have. They're still relying on fundrad or community led or more on the email list or email marketing or outreach, those kind of things. So a lot of things are moving towards the community led, you know that. [00:07:35] Podcasting as a Channel for Community Building [00:07:35] Adil Saleh: So when it comes to community, how do you see podcasting or maybe starting your own studio can play a part? [00:07:45] Arjun Sundararajan: Yeah, I think you brought up a good point. As you said, there are different segments for sure, the creator segment. We see these as few segments, the creator segments like kind of the solopreneur like small businesses segment, as well as these more mid market businesses or even large businesses for that instance. And I think everybody uses podcasts slightly differently. And I think your question was very pertaining to early stage startups, perhaps, but I can probably say what we are seeing over here, right? So there are solopreneurs or businesses for whom they are their business, their brand, their personal brand is their company's brand. And so it's very evident for them that the need for putting themselves out there, talking to people is like a great vehicle for them to use the podcast as a vehicle for that. For late stage companies or so it's actually very clear as well because for them it's just starting. They're going to get multiple advantages using podcast as a channel. When you're a big company, you have probably a team of marketers and everything. And so for you to start leveraging your executive. So let's say you are a sales tech company or a cybersecurity company, it's like you have very different strengths. So sales tech company will have their vp of sales might be like a much more stronger person over there, whereas like a cybersecurity company, maybe the vp of engineering and their thought and their leadership is probably very strong. And so it's not just the marketing team's work. And so they could leverage a vp of engineering or a head of engineering to start their own show and would drive more authentic content. It's not like the marketing team is the only one that's involved in it. Of course they can take all that content and use that information, but they can leverage different people in their organization. And companies like SAP, Microsoft are all running shows. Microsoft runs several shows hosted by different people in their segments, and they all are leveraging this as vehicles for education, for recruitment, for sales, for marketing. They're using it for very many different purposes and they're doing it. [00:09:55] The Benefits of Podcasting for Early Stage Startups [00:09:55] Arjun Sundararajan: The challenges when it comes to early stage startups, from what we've talked, is it's a question of time. And as an early stage startup and when you are a founder, many of the people think about this as the amount of time it takes to run this. And I do know that if you are doing hosting a show, figuring out who your guest speakers are going to be, preparing for that show, and then taking that video, editing it, or using resources to edit it, or hiring another video editor to do this, it could rake up a lot of your time. And that's probably the biggest challenge that early stage startups face is unlike a big company, they don't have teams doing this. They are mostly left with either they have to do this or they'll have to hire people, which is a cost for them. And so that's kind of where they're thinking about this as like maybe I shouldn't prioritize this right now, maybe it's a nice to have for me at this point in time. And of course, these are some of the challenges that we are trying to solve with Zync and making this so that the time commitment for you to run a show is largely minimized, so everything else is taken care of and Zync takes care of the rest of the process. But the community aspect that you talked about is very key as well, because the community and the podcast goes hand in hand. One of the key differences is when you are, say, a sales led company or even a product led company, when you try to acquire a user and you get like this one point, they actually clicked on one of your blog and they read it, and that's one point of contact that you captured them in. Maybe they are interested in your product then, or maybe that's not, and that's it. You've lost them. And then two months later, when they need something like this, you need to reacquire them and everything, right? Whereas the biggest advantage when you start a community is you're starting to build people who you're kind of nurturing along the way for a long period of time and sort of leaning into the fan out factor. Like, each person there talks to many different people, and so you're leaning into that part of it. And the podcast kind of gives you the same and sort of community. And your audience is something that you can think of it as like an overlap where an audience right now is just an audience, because people think of podcast as like, oh, something that I listen to in audio when I'm driving in a car. And that's what people think about, like a podcast. But if you instead think about people who are listening to your content as more part of your community, there's a lot of overlap over there. So how can you nurture them? Most people, you ask, what kind of metrics do you have for your podcast? It's like downloads and everything, so they never go in real touch with their audience. So leveraging that audience, bringing them to your live shows, or forming a community out of that audience that you have, it's a good match over there. So your podcast becomes a way in which you deeply engage with your community, or another way to think about it is your community becomes your audience for your podcast. So I think they go kind of hand in hand, in my opinion. [00:12:59] Taylor Kenerson: And I love the point that you touched on, Arjun. I think it's really important, especially as companies that are starting today, I heard this metaphor and it's, do you want to be a swordfish or an octopus? Brands previously it was, there were swordfish. It was just the brand that was out there, that was the one putting out the content. But in today's day and age, you have to be the octopus, where you are the epicenter. Like you as the brand, you're the epicenter. And of course, the fundamentals and the foundation and the values that your people speak upon are the same. But the mediums and the topics might be different, like empowering your team to use what they learned and their passion and how they feel about your product, because their employees may as well leverage them further to help build not only your brand as the company, but also their personal brand. Because now when you give them these tools to equip themselves with, go share your own thoughts. Just make sure you're aligned with the company and what we're doing here and just go out there and you're actually going to see that you become a magnet as a personal brand and your company is a magnet for separate things. But creating those personal connections and really empowering your team, I think, is going to be the future in the way, even more so than it's ever been in the past. [00:14:14] Adil Saleh: Yeah. And here is one thing I'm going to experiment because this is one thing I was thinking a lot while I started this podcast. It was just like interview style conversations, just like we still have now. I'm just trying to get my initial customers on air, on public. We talk about their use cases, we talk about some of the problems that they are facing. We talk about what kind of features we can build, like all these conversations that are more keeping our team evolved with their goals and all happening on public on a podcast show. So that is something I'm going to try with five or six companies in the beginning. Let's see what happens. I have never seen somebody, some company or team doing it as a podcast, as a media company or something. I'm not going to monetize it, but it's just that it's better we build community that way today. At this age, I would say it's better than a slack community that people sleep on. I'm part of a lot of communities might be as well. So people not just engaged. Maybe people are tired of it. Maybe if they come talk about that podcast, we could share that podcast in the same community. And that can be a great trigger for a communication and collaboration and all of that. So there are so many things a video can do, to be very honest. Because no matter how AI has evolved, it has still not changed the intuition and the feel and the personal touch a human being can bring while doing the spontaneous free falling communication, just like we are having right now. [00:15:50] Arjun Sundararajan: No, I really like that. Taylor, your point about the swordfish and octopus? I'm totally stealing that. That's actually a really great way to explain that for sure. I love that. And Adil, to your point, I think the way that you actually explain how you can, this is kind of what we talk about is to say there are podcast formulas that many companies use. The one that typically people use is I'm going to bring in experts, my audience is my customers, and then I'm going to interview experts. And so that way I'm going to build brand around it. And that's one formula, right? There's the other formula which you rightly mentioned is like, hey, I'm going to use this podcast as a platform to give spotlight to my existing customers, bring them on and talk to them. That's just many such formulas for early stage startups especially. I say that a podcast is an excellent customer discovery tool. You can bring in prospects and telling them that, hey, I want to talk to you about this show. I want to talk to you about this problem on this show is a great way to get them on a conversation and then ask them to pour their hearts out and tell them about their problems while you are learning what their challenges are. And then you're figuring out what kind of product to build to cater to them. And that's a great formula as well. And there are several, right. If you're hiring, makes perfect sense. If you're a sales lead organization, use this as a networking tool. There's just so many ways in which you can use a podcast and people are discovering that right now. [00:17:15] Adil Saleh: Yeah, I've spoken to more than 130 companies. Only a handful of them, one or two of them talked about customer marketing. We spoke about customer education. We spoke about all of these things. They're taking initiative. But customer marketing, there is one company I don't recall, but what they were doing, they were basically helping their customers build a decent landing page and doing marketing across different segments that they have and lookalike audiences of their competitors that they have. And they actually helping them share the word across. Maybe some news, some press release, not so much salesy, but it's just about education and awareness. So this can be a source of customer education as well. Sorry, customer marketing as well. You're getting a product, their founder, to share that, how this product fits best in their use cases and how they're serving their customers, how they're delivering the value, how they're making sure they make their customers widely successful. So it's just about creating these stories that can help people. It's just that 100% right. [00:18:19] Zync.ai's end-to-end podcasting platform simplifies show hosting [00:18:19] Taylor Kenerson: And now let's dive into the product. I want to know a little bit about Zync and what kind of challenges you're solving and what solutions you're presenting to help solve those problems. And then we'll walk a little bit into ces. [00:18:33] Arjun Sundararajan: Yeah, for sure. Yes. So, as we just discussed, we all understand the power of a podcast, but obviously, as powerful as it is, it's also painful to run this. You folks have been doing this for a while, so you're probably used to it, but people are starting about this is like the amount of time and effort it takes to do this. Right? So the biggest challenge that we are solving is making it easy for businesses to host a show, reducing the time, money and effort it takes to run a show. The number of people who run a podcast and drop out after three or four episodes is like at 70% of the people who start a podcast. So it's pretty high. So what we want to do is make it ridiculously easy. So we are end to end. So as much as people think of us as mostly the content generation part of it, we are actually an end to end platform. We have a recording studio, which is kind of state of the art in that we not only record sort of a cloud recording, like what Zoom does, but we also do local, high quality, high definition recording for each speaker. So like multi camera angle recording. And we have built in timelines. So you're actually making these studios interactive, where you're throwing in a question that you have, and you're doing an interactive activity with this person. And so it's an interactive studio that we have. And another unique thing that is about Zync is it allows for you to turn this into and bring your live audience into it. And you talked about community and engaging your community. Once you start building an audience, you can use this platform to say, like, I'm going to be talking to this person. Why don't you come and attend this show live and you can engage with them, sort of making your audience co creators of video content for you, and so they interact with you, and then you're taking that and creating content with that. So we actually power that in our studio, allow you to also live stream to LinkedIn, YouTube, or wherever your audience is, and being able to do that, and that's like our studio, and then post the show. This is the part where many people struggle with is they have these tons of video content that they're just sitting on not knowing what to do. So we automatically take this. We are capturing many signals from our studio to understand what were the interesting moments that happened. We take the feedback off the user as they are using it, and then we also look at what was spoken, how it was spoken and everything. And we analyze and we come up with what we call as a content kit. And this includes everything from a podcast that directly goes to your Apple podcast or Spotify or wherever it is. It automatically transforms to that. It transforms into these SEO optimized web pages. So each episode can generate up to say, 1520 different pages that are specifically targeted for keywords that you had for your show and different video highlights. So you can take the entire episode video, you can break it down into smaller video clips and all that part of it, as well as social media content. So LinkedIn, Twitter, Instagram, TikTok, you name it, and you can convert your content to what makes sense for those platforms. And because we actually own the studio, we are not just randomly clipping, we are trying to find what were the interesting moments through these signals that we have and then using that to identify these clips, to create that content. So that's like kind of a big piece. The third big thing is speaker management. Most of the times, the biggest advantage of talk show is you leverage your guest speaker to expand your audience. So you talk to me and then I post this content on my social media. My audience see this and they become your audience. And that's the kind of a formula that people use. But this managing this relationship, am I actually approving this video to go out live? What kind of clip am I going to be posting? So we create what we call as a speaker kit, we manage everything end to end for speaker management from their scheduling, taking their information, and automatically creating a script for the show for you. So it's easy for you to do it as well as after the show is over, sharing a content kit with the speaker that they would use on their social media, all these things are managed automatically by the platform, so it takes away from the majority of the work. So a business running a show, all they have to do is show up for the interview and then interview, and then it automatically takes care of the rest of it. [00:23:17] Taylor Kenerson: I love that end to end approach that sync is taking, and it really makes it so seamless and easy. I feel like you eliminate a, a lot of tools because we're hopping between Zoom and this one and that one, and it's like a lot. And if you're onboarded into Zync, you just hop into Zync and you basically get everything. You get the studio, which is really helpful to be able to see that. And communicate and especially bring those interesting elements of engagement in. [00:23:43] Customer Success at Zync [00:23:43] Taylor Kenerson: So what is customer success and look like at Zync and what are some tactics and maybe strategies that you're implementing to ensure that when someone is onboarded that they're actually receiving value and they're successful in your product? [00:23:58] Arjun Sundararajan: Yeah, it's actually pretty interesting because one of the reasons is many times people use platforms and they're using it for very specific use cases and it's really easy. You can get going on this because we are kind of end to end. It's very important for us to onboard people and get them going. I'd probably say that we currently use a very hands on approach. We treat almost every customer until they launch their first couple of episodes and get that going. As we are almost spending enough time being on that call, we are taking a very hands on approach to this, giving them a specific onboarding. In fact, as we are moving mid market, we are now catering to a lot more bigger companies. We are almost going the route of giving them a dedicated person who would help them launch their first episode and set them up for their SEO and integrate this to their customer. [00:25:01] Adil Saleh: Sort of an implementation manager. [00:25:03] Arjun Sundararajan: Exactly. So we are going down that route for doing this. When we were more product led, we spent a lot of time in trying to automate this process so that it's less thing on customer success. Now we are leaning a little bit more heavily on a more hands on approach. [00:25:20] Adil Saleh: So it's more CSM led, I would say account manager or CSM. It's more of high touch model. [00:25:28] Zync.ai Onboarding Process and Support [00:25:28] Adil Saleh: So do you have anything standardized, like in terms of metrics, in terms of data points? Let's say if I sign up to Zync today as a podcaster, what are the three or four more steps that I need to take in order to successfully onboard it to the platform? Or you get different cases every time and you necessarily need to involve implementation. [00:25:49] Arjun Sundararajan: There are slightly variations, of course, with different types of customers, from their tech savviness to everything. But we actually have typically like three steps. One, we have an onboarding meeting where we actually set up their workspace, get them going. We do what we call as a trial episode. This is where we actually have the people who are the host to bring in a friendly, like maybe their teammate or somebody else to run like a trial episode. We can remove the episode from the actual episode, actual show, finally. But we started doing this where they will run a trial episode and produce content out of that that they can see touch feel. In fact, sometimes we even offer this for free before they even get onboarded. And then we give more of a background support for their first episode. These are kind of like the typical three things that we do after the things gone. After that, they're mostly there. And then we provide email support and chat support and everything. [00:26:53] Adil Saleh: Yeah. If you talk about, let's say you've done that trial episode, everything is pretty much set up, they're good to go for their next episode. They're on their own. All you are doing as a product, you're just sitting back, you have teamed and monitoring. [00:27:05] Zync.ai Discusses Data Points and Usage Tracking [00:27:05] Adil Saleh: What kind of data points are you guys tracking in terms of just usage. [00:27:10] Arjun Sundararajan: What kind of data points? We collect a lot. I think this is from a product perspective, we collect a lot. I think the customer success we use mostly like there is a number of. [00:27:24] Adil Saleh: Episodes and shows and recording mix and content created and speaker deck created these kind of data. [00:27:33] Arjun Sundararajan: Absolutely. At the top level we are mostly looking at the number of shows, frequency of episode creation and any errors that they ran into or any concerns that they ran into during the episodes. That's kind of like the top level. That's what we do. But from a product level, we monitor everything. From where do they click to, what do they do? We take all of these things. I wouldn't say we act too much on those things. We are mainly looking at any big errors that they faced and that's what we currently act upon. [00:28:06] Manual Approach to Data Management at Zync.ai [00:28:06] Adil Saleh: Yeah, I mean, I was looking at your team. I'm just trying to find the kind of formation you have on the team, on the customer facing side, on the support, sales and success. So when it comes to data, when it comes to making sure that you have your people behind, when somebody is stuck, somebody is showing an expansion opportunity, somebody is showing risk opportunity, somebody has renewal just across the corner to do some quarterly business review or maybe some cadences and such. Are that being driven all by data or how does that work at Zync. [00:28:41] Arjun Sundararajan: Currently it's fairly manual. We don't actually leverage large on data. Our head of customer success is the person who maintains, manages this relationship and she leads most of these things. I'd say we are not doing it very data driven. We collect all of these from a metrics perspective, but we don't use this to drive much decisions on our end. [00:29:10] Zync.ai's future plans and customer success operation [00:29:10] Adil Saleh: What do you think, what's your view on this if you want to do it at scale, like serving around 2000 podcasters in a month. So how do you think the free plan that you mentioned that you do free episode, should it not be self served, should it not be having like three standardized metrics they need to meet and self serve model. They go sign up, do some documentation, set it up on their own. If they're not, you will know via data trigger onto your relevant CSM or card manager would know and they take action. What do you think? [00:29:39] Arjun Sundararajan: We went down that route a lot to make this a lot more product led self serve. The one thing that we realized is that I think the people who try the self serve, we had thousands of people sort of install, try this, try an episode. Sometimes they won't even try an episode and they would kind of bail off. And one thing that we learned from that experience is that the idea of launching a podcast is exciting for a lot of people. But the actual process of launching a podcast is a lot more nuanced in terms of there is an educational piece associated with it. And we tried to do all sort of educational engagement pieces inside the product, these pop ups and tours and everything to get them going. We even launched a Zync university where they could learn on how to do this. And we tried to go down that path of self engaging people. But we realized that I think the people who stuck and used the product are the people who we were able to onboard. And so I think there might be in the future a possibility that we might have a more self serve onboarding part of it. But in the near future we're not going back. We're going to go more very sales led. And I think it also lines up with how we're not doing this as like a self serve product led process. We are doing a sales process. We sign contracts with companies before they use it and that's kind of like how we're going down that path. Prefer a more hands on. [00:31:11] Adil Saleh: At the end of the day, why you build customer success operation like that is digital cs operation to increase the lifetime value in a digital way at scale. So if you already have customers that have bigger contract value and you can afford to have team pretty much doing the implementation when they're stuck and you're making them sign the contract too, that makes sense. I spoke to a team two years back, gold cost. I'm sure you're familiar with Goldcost IO. They're more of event management or virtual events and all, but I've not checked their website. They're now pretty big. Two years back it was not that big. Now they have pretty acquired some big customers in the enterprise segment, which is good. Now, what is your plan for 2024 when it comes to go to market? [00:32:01] Arjun Sundararajan: Yeah, for us, we are still a lot more early stages than Goldcast is for sure. I think we've come a long way from since when we started for sure. But I think Goldcast has been around for a while right now and they've targeted the virtual event space for a while. I think for us what we would do at scale is still a thing that we would have to figure it out. For us it's still about scaling up, growing up, getting to the point where we feel like we need to grow the team and get more customer success reps going is kind of where we would start putting some processes and everything into place. At least that's hope to get to that by in 2024. But that's kind of how we're thinking about it. [00:32:46] Adil Saleh: Cool. Love that. [00:32:48] Zync.ai: Leveraging Recording Studios for Business-Centric Content Tools [00:32:48] Adil Saleh: Are you guys trying to what we ask this a lot to our people, these founders is the ten X feature. Do you still think that you have this ten X feature or if the feature that you have that is Ten X that is going to be a ten X feature, what kind of changes you're going to be making to that feature onto the product? Like more on the feature side, functionality will work. [00:33:12] Arjun Sundararajan: What do you mean? [00:33:14] Adil Saleh: What ten X feature do you have right now at Zync? Or maybe you're going to evolve it as a ten X feature down the road. Shape it as a feature. It can be AI writing, it can be anything. [00:33:32] Arjun Sundararajan: Most people talk about these ten X features, ten X engineers. Frankly, I feel like it's a bit of, what do I say? It's very investor speak in some ways where they talk about these ten X features, I'm not a big fan of sort of taking one feature and making it ten X or something like that, or one feature that's going to give you the ten X value or something like that. But to answer your question, what our unique value proper strong point in our case would be, I would say the way that we are able to leverage our unique recording studio and use that to power content automatically, it's end to end, very business focused. I think the current space in which we are operating is creator centric tools is what that exists. These are tools that are like $20 here, $25 there and $50 here, $500 here and you're just buying a bunch of these things and having a bunch of people work on it. Whereas we are taking the approach of making this SEO generated pages and more website centric or business centric tools. That's kind of where we are focusing on. I'd say that content generation piece could be what you call as a ten x feature. But I somehow think that it's like the combination of that and the user base that we're going with. [00:34:54] Adil Saleh: Very interesting, very interesting. I really appreciate your time, Andy. [00:34:58] Zync.ai: Monetization and Marketing for Podcasting [00:34:58] Adil Saleh: And one last thing, I wanted to also mention that there's two kinds of categories. When you set it as a media company, when you really monetize your podcast or as a content creator studio one is you do it as a product, just like we are somehow doing myself, we are doing. Or the other is you're just getting people or doing some promotions, ads and endorsements and all of that. A lot of these folks, because they don't have a tool that to do it, everything in house, like in one tool, all suite, everything, they're not able to monetize their studio or their media company, they kind of quit. At one point I was pretty much at the same point, I had more than 70 recordings, more than like 100 and 5160 hours sitting in a Google Drive. I was doing absolutely nothing. So it's just about having the right systems, having the right processes in place to do the right monetization. Otherwise you will die anyway, right? [00:36:00] Arjun Sundararajan: Yeah. I think monetization is definitely something that many people think about. My frank opinion on that is like, podcast as a monetizing channel is probably not a good idea. If anyone was saying that I'm going to start a podcast and eventually monetize it through advertising, or I'll make the podcast itself pay for itself, I'd probably say, you don't want to do that. I think it's like a very hard path and you want to do something else. Perhaps podcasting is a great marketing. It's a cost center that you will eventually yield by other businesses. A coaching business, a consulting business, an agency business, or something else that you're running. And this is a great marketing tool for that. And that's the better way to think about it. Unless you have a very unique position and you're like a superstar, like probably not going to be monetizable. I'm not saying nobody can do it. I think it's like a one person case. [00:36:54] Adil Saleh: Yeah. Unless you're sitting with Mike Tyson or Joe Rogan, that's a different story. Yeah, absolutely. It was really nice meeting you, Arjun. Very insightful conversation. Energy was infection, and I look forward to chatting with you again very soon. [00:37:09] Arjun Sundararajan: All right, thanks, Adil. Thanks, Taylor. Have a good one. [00:37:12] Taylor Kenerson: Have a nice day.

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