A repository of acronyms, jargon, and useful words for product and customer teams


Active Users

Active Users are individuals who have interacted with an application or platform within a specific time frame, such as daily active users (DAU), weekly active users (WAU), or monthly active users (MAU).

Adoption Rate

Adoption Rate is a key indicator of how well a new product, feature, or update is being received by users. It can provide insights into the product's value and usability.

Average Revenue Per User (ARPU)

Average Revenue Per User (ARPU) is a company's generated revenue that is averaged over all users or customers.

Churn Rate

Churn Rate is a business metric that calculates the number of customers who leave a product over a given period of time, divided by the remaining number of customers.

Cohort Retention

Cohort Retention is a measure of how many customers from a specific cohort, or group, continue to use a product or service over time.

Conversion Rate

Conversion Rate is a key indicator of how effectively a business is able to persuade users to take the desired action. It's a reflection of the effectiveness of your marketing and sales efforts and can directly impact your revenue.