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### What is Stickiness Ratio (DAU/MAU)?

Stickiness Ratio, calculated as Daily Active Users (DAU) divided by Monthly Active Users (MAU), is a metric that measures the engagement and retention of your software product’s user base. It’s a key indicator of how often users are returning to use your product within a given month.

### Why is Stickiness Ratio (DAU/MAU) important?

Stickiness Ratio is important because it provides insights into user engagement and retention. A high Stickiness Ratio indicates that your users are frequently engaging with your product, which can contribute to higher user satisfaction and retention.

### What is the formula for Stickiness Ratio (DAU/MAU)?

The formula for Stickiness Ratio is:

(Daily Active Users / Monthly Active Users) * 100

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### How is Stickiness Ratio (DAU/MAU) calculated?

Stickiness Ratio is calculated by dividing the number of daily active users by the number of monthly active users, and then multiplying by 100 to get a percentage.

### Can you provide an example of Stickiness Ratio (DAU/MAU)?

For instance, if your software product has 1000 monthly active users and 100 daily active users on average, your Stickiness Ratio would be (100 / 1000) * 100 = 10%.

### How can Stickiness Ratio (DAU/MAU) be improved?

Stickiness Ratio can be improved by enhancing the user experience, adding valuable features, implementing effective user engagement strategies, and providing clear paths to purchase within your product.

### What are the industry benchmarks for Stickiness Ratio (DAU/MAU)?

Industry benchmarks for Stickiness Ratio can vary widely depending on the specific industry, the type of software product, and the user base. However, a higher Stickiness Ratio generally indicates a more engaged and loyal user base.

### What factors can influence Stickiness Ratio (DAU/MAU)?

Factors that can influence Stickiness Ratio include the quality and value of your software product, the effectiveness of your user engagement strategies, the clarity of your in-product purchase paths, and market competition.

### What are the potential pitfalls or misconceptions about Stickiness Ratio (DAU/MAU)?

A common misconception about Stickiness Ratio is that it’s the only measure of user engagement. While it’s a valuable metric, it’s also important to consider other metrics like time spent in the app, number of sessions per user, and user retention rate to get a comprehensive view of user engagement.

### How often should Stickiness Ratio (DAU/MAU) be tracked?

Stickiness Ratio should be tracked regularly, often on a daily or weekly basis, to understand trends and the impact of any changes in your product or user engagement strategies.

### What tools can be used to measure Stickiness Ratio (DAU/MAU)?

Stickiness Ratio can be measured using various product analytics and customer data platforms, such as Mixpanel, Amplitude, or Segment.

### What are some related terms to Stickiness Ratio (DAU/MAU)?

User Engagement, User Retention Rate, Daily Active Users (DAU), Monthly Active Users (MAU)